I’ve built a DTC brand from zero — starting at $3/day in Meta ad spend — and scaled it to $66K/month in profitable advertising with $1M+ in annual revenue and a 3x ROAS at peak. From single-person operation to a full team of 40+ covering media buying, creative production, customer service, and fulfillment. I know the full circle, not just the advertising layer.

Built from scratch, scaled to a full operation, and watched it fail. I was running the marketing machine while production quality quietly cracked. I saw the signals and moved too slowly. What I walked away with is something no course teaches: I know exactly where fast-growing operations break: accountability gaps, undocumented processes, founders too close to the work to see what’s actually happening. I watch for all of it by default now.

That experience sits alongside 15+ years of building and running digital businesses across three continents — not advising from the sidelines, but operating inside the arena. I helped a Canadian agency grow from 3 to 40+ remote team members, built operational infrastructure across 8+ international markets including Hong Kong, France, Australia, and the USA, and served clients generating hundreds of qualified leads per campaign across health, education, and ecommerce verticals.

I build the SOPs, hiring systems, creative pipelines, and performance dashboards that make growth sustainable rather than fragile.

I work best with founders who need more than a media buyer — someone who sets strategy, builds the team, and owns the outcomes end to end. UK Royal Academy of Engineering Fellow. Netherlands Fellowship Awardee. Based in Yogyakarta, Indonesia, working globally.

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